Public Art and Placemaking

Placemaking is an economic development strategy to use the community’s public amenities to make economic progress; it uses unique assets and features to attract new investment and strengthen existing businesses.

 The City of Napa supports public art, and along with partners and the City’s Park and Recreation Department, promotes various placemaking events.

 Public Art Ordinance: Supporting Art Through Development 

In 2010, the Napa City Council enacted a Public Art Ordinance (please see Chapter 15.108 Public Art in the Napa Municipal Code). The Public Art Ordinance is intended to integrate public art into new non-residential private and public development projects throughout Napa. Developers contribute to the public art program by either installing on-site public art equal in value to 1% of the construction costs or making an in-lieu contribution to the City’s Public Art Fund. This public art requirement is administered by the City's Planning Division.  

 Public Art Master Plan: Art Walk and other events

The City also invests in public art in other ways. For instance:

  • Public Art Master Plan articulates the vision and goals of the City’s public art program, and identifies potential artwork sites and criteria for selecting public art projects.
  • You can view the City’s permanent art collection. See the Public Art Registry (PDF), or take a virtual tour of the city's permanent collection by clicking on this map.
  • The Napa Art Walk is a biennial rotating exhibition of public installation art around the City.
  • There are also many other events dedicated to art and placemaking. For instance, the Lighted Art Festival creates stunning artwork as light displays are projected onto a variety of buildings throughout Downtown Napa and the Oxbow District. Also, the Downtown Association hosts many festivals and there is of course BottleRock Music Festival every year.

 Other Partners

Arts Council Napa ValleyACNV focuses on promoting creative industries and advocating for amenities and needs of local artists and makers.

di Rosa Center for Contemporary Artdi Rosa Center for Contemporary Art offers visitors refuge to view the art of Northern California in a singularly unique setting. Protected in perpetuity under the Napa County Land Trust, the site features multiple galleries, a sculpture park, and a 35-acre lake, all located on 217 scenic acres in Napa Valley’s famed Carneros region.

Napa Rails Art District: In addition to the City's multiple public art programs, many private property owners have initiated public art installations. For example, the Napa Valley Vine Trail organization has installed several murals along their "Rail Arts District" along the City's Cross-Commuter Path that runs alongside the Napa Valley Wine Train tracks.

Street Banner Program


The City utilizes banners in the Downtown Banner Area to promote the following:

  • Cultural facilities open to the public;
  • Designated geographical districts or areas, or key gateways;
  • Holiday or annual seasons;
  • Marketing opportunities for the downtown;
  • Similar events, activities or geographic area designations; and
  • Special community events.

All banner messages must adhere to the City's Street Banner Policy and Program Guidelines.  


Banners may be used to promote community events and events that are open to the public. The City does not allow banners to be used to promote activities or events that are not open to the public or any activity for which the City is precluded from spending public funds (such as political campaigns or religious messages).  

Permit Process

Organizations must submit a completed banner application to the Economic Development Division.  If approved, the application is forwarded to the Public Works Department, who will charge a fee to issue the banner encroachment permit.  

Types of Banners

There are two types of banners that are open for eligible and permitted public use:

  1. Horizontal Street Banners which span across the street at Third and Burnell Streets, and 
  2. Vertical Pole Banners which hang on street poles in the Downtown Napa and the Oxbow District. 

Both types of banners can be utilized by the public if eligibility and program requirements are met.  For more information on the two types of banners, and how to apply, please click on the desired tab below.

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  1. Horizontal Banners
  2. Vertical Banners

About the Horizontal Street Banner Program

The City of Napa horizontal street banner program aims to support local business and non-profit community events within Downtown Napa. Because there is only one banner location in Napa (at Third and Burnell Streets), the City encourages applicants to submit banner reservations in advance.  

Banner Reservations and Applications

Reservations for a horizontal street banner are made on a first-come-first-serve basis.    

****** IMPORTANT:  Banners Reservations may not be made more than one year in advance of the event date.  When filling out the form, please note:

  1. the maximum time limit for displaying a banner is 20 days;
  2. the banner shall be installed no more than 10 days prior to the event; 
  3. the banner shall be removed no more than 5 days after the last day of the event; and
  4. an encroachment permit from the Public Works Department  must also be obtained by the applicant or installer.

With the launch of the City's new website, you may access the City's online BANNER RESERVATION FORM which will allow you to submit your application electronically.  Before submitting this form, please be sure to check the banner reservation calendar above to ensure the time frame for displaying your banner is available.

Horizontal Banner Specifications

At a minimum, horizontal banners spanning a City street shall meet the following requirements:

  • Designed with a minimum 16-ounce canvas or other approved material.
  • Contain a continuous ½ foot manila rope sewn into the edges with loops provided in the rope at each corner for the purpose of securing the banner in position.
  • A reinforced hem to include at least two layers along all sides and surrounding grommets at each corner.
  • Banners proposed to extend across the street shall have a metal grommet every 12 inches to 18 inches across the top and a metal grommet at each corner.
  • No banner extending across the street shall exceed 4 feet in height. The typical size for a banner spanning a city street is 3 feet in height and 20 feet in length.
  • Wind holes or flaps shall be provided on not less than one 6/10 of 1% of the banner area and said holes or flaps shall be not less than 6 feet in diameter. As an alternative, one 12 inches by 12 inches wind hole or flap shall be installed for every 8 square feet of a banner proposed to extend across the street.
  • Banners shall be attached to overhead guy wires by using metal fasteners, spaced at intervals not exceeding 5 feet apart.