TID Local Governing Committee

About the Napa Valley Tourism Improvement District

On June 15, 2010, the Napa County Board of Supervisors approved the Napa Valley Tourism Improvement District (the “District”). The District was renewed for a 10-year term (effective July 2015-June 2025) and levies a two percent assessment upon the “rent” charged by “lodging businesses” (defined to include short-term rentals of 30 days or less in hotels, motels, bed and breakfasts, and inns; and to exclude vacation rentals and campgrounds). The City Council consented to the formation of the countywide district within the City limits on March 16, 2010, and consented to the extended term on February 21, 2017. 

The City of Napa collects the two percent District assessment for lodging businesses within the City and transmits 74% of the revenue to Napa County (who transmits the funds to the Napa Valley Tourism Corporation, a non-profit corporation who manages the overall non-local destination tourist promotion and marketing activities).  From the remaining revenues, the City retains 1% for administration costs and deposits the remaining 25% into the Napa Tourism Improvement District (Napa TID) fund.  

This fund is managed by the City, under the oversight of the Napa TID “Local Governing Committee, (LGC), as defined by the Management District Plan.  You can view the City of Napa's Operating Policy here.

City of Napa TID Local Governing Committee (LGC)

The LGC is comprised of seven members; five of whom represent the lodging industry, one member who represents the City, and one member representing a visitor-serving or destination-marketing entity who holds an at-large seat.  The LGC membership consists of the following individuals:

  1. Chair, Michael Collins, Archer Hotel 
  2. Co-Chair, Sara Brooks, Napa River Inn
  3. Chair-Elect, Jenny Toomer, River Terrace Inn
  4. Member, Choolwe Kalulu, The McLelland House
  5. Member, Eric Fink, Andaz
  6. Member At-Large, Bill La Liberte, Downtown Napa Association
  7. City Representative, Julie Lucido, Public Works Director

Each year the LGC works with City staff to develop a proposed budget and work plan for City Council consideration and approval. The budget and work plan aims to accomplish a comprehensive marketing strategy for the City of Napa with the specific objective of increasing hotel stays. The Napa TID Local Governing Committee typically meets the fourth Tuesday of every other month. If you are interested in joining the Committee, you may apply here.

Napa TID Local Governing Committee Meeting Notifications and Minutes

  1. February 27, 2024 Napa TID Regular Meeting Packet
  2. February 20 2024 Napa TID Special Meeting Agenda
  3. February 12 2024 Napa TID Special Meeting Packet
  4. January 23 2024 Napa TID Regular Meeting Packet
  5. November 28 2023 Napa TID Regular Meeting Packet
  6. Napa TID November 28 2023 Supplemental Materials
  7. September 26 2023 Napa TID Regular Meeting Packet
  8. Supplemental Materials September 26 2023 Meeting
  9. July 18 2023 Napa TID Regular Meeting Packet
  10. Supplemental Materials July 18 2023 Meeting
  11. Napa TID May 23 2023 Meeting Packet_vf
  12. Augustine FY 23-24 Marketing Plan
  13. Napa TID Meeting Packet 4.13.23.pdf.pdf
  14. March 28 2023 Napa TID Regular Meeting Packet
  15. January 24 2023 Napa TID Regular Meeting Packet
  16. November 15th 2022 Napa TID Regular Meeting Packet
  17. September 27th 2022 Regular TID Meeting Agenda
  18. July 26th Regular TID Meeting Agenda
  19. July 15th 2022 TID Special Meeting Agenda
  20. June 28th TID Regular Meeting Agenda
  21. May 24th 2022 Regular TID Meeting Agenda
  22. April 26, 2022 NAPA TID Regular Meeting Agenda
  23. TID FY21-22 Budget for March 31st Meeting
  24. March 22nd 2022 Notice of Regular Meeting Cancellation
  25. March 1 Late Communications for TID Special Meeting
  26. March 1 Napa TID Special Meeting Packet
  27. December 3, 2021 Notice Of Regular Meeting Cancellation
  28. November 23 2021 Notice Of Regular Meeting Cancellation
  29. Notice Of Regular Meeting Cancellation 10.26.21
  30. Notice of Regular Meeting Cancellation 06.24.2021
  31. Supplemental Information from May 25th, 2021 Agenda Meeting
  32. May 25th, 2021 Regular TID Meeting Agenda Packet
  33. April 27th Napa Regular TID Meeting Agenda Packet
  34. March 23 Napa Regular TID Meeting 03-23-2021
  35. May 15 2020 Special Meeting TID Agenda
  36. November 8, 2018 - Special TID Meeting (PDF)
  37. Napa Valley Tourism Improvement District Management District Plan (PDF)
  38. Napa Valley Tourism Improvement District Management Plan
  39. Napa TID RFQ-P for FY 2018-19
  40. Napa TID RFQ-P for FY 2018-19
  41. 2018 TID meeting dates
  42. March 31st 2022 Napa TID Special Meeting Packet