Street Banner Program

Programmatic Purpose

The City utilizes banners in the Downtown Banner Area to promote the following:

  • Cultural facilities open to the public;
  • Designated geographical districts or areas, or key gateways;
  • Holiday or annual seasons;
  • Marketing opportunities for the downtown;
  • Similar events, activities or geographic area designations; and
  • Special community events.

All banner messages must adhere to the City's Street Banner Policy and Program Guidelines.  


Banners may be used to promote community events and events that are open to the public. The City does not allow banners to be used to promote activities or events that are not open to the public or any activity for which the City is precluded from spending public funds (such as political campaigns or religious messages).  

Permit Process

Organizations must submit a completed banner application to the Economic Development Division.  If approved, the application is forwarded to the Public Works Department, who will charge a fee to issue the banner encroachment permit.   

Types of Banners

There are two types of banners that are open for eligible and permitted public use:

  1. Horizontal Street Banners which span across the street at Third and Burnell Streets, and 
  2. Vertical Pole Banners which hang on street poles in the Downtown Napa and the Oxbow District. 

Both types of banners can be utilized by the public if eligibility and program requirements are met.  For more information on the two types of banners, and how to apply, please click on the desired tab below.

  1. Horizontal Banners
  2. Vertical Banners

About the Horizontal Street Banner Program

The City of Napa horizontal street banner program aims to support local business and non-profit community events within Downtown Napa. Because there is only one banner location in Napa (at Third and Burnell Streets), the City encourages residents to submit banner applications as soon as the time frame for the banner display is know.  The City approves banner applications on a first-come, first-served basis.

Banner Reservations and Applications

Reservations for a horizontal street banner are made on a first-come-first-serve basis. Beginning Monday, October 1, 2018, the public will be able to apply for and reserve these banner locations for the 2019 calendar year.  You may download or print  the Horizontal Street Banner Permit Application (PDF) or visit the Economic Development Office to obtain an application.  

Horizontal Banner Specifications

At a minimum, horizontal banners spanning a City street shall meet the following requirements:

  • Designed with a minimum 16 ounce canvas or other approved material.
  • Contain a continuous ½ foot manila rope sewn into the edges with loops provided in the rope at each corner for the purpose of securing the banner in position.
  • A reinforced hem to include at least two layers along all sides and surrounding grommets at each corner.
  • Banners proposed to extend across the street shall have a metal grommet every 12 inch to 18 inch across the top and a metal grommet at each corner.
  • No banner extending across the street shall exceed 4 feet in height. The typical size for a banner spanning a city street is 3 feet in height and 20 feet in length.
  • Wind holes or flaps shall be provided on not less than one 6/10 of 1% of the banner area and said holes or flaps shall be not less than 6 feet in diameter. As an alternative, one 12 inch by 12 inch wind hole or flap shall be installed for every 8 square feet of a banner proposed to extend across the street.
  • Banners shall be attached to overhead guy wires by using metal fasteners, spaced at intervals not exceeding 5 feet apart.

The maximum time limit for banners spanning City streets shall be 20 days. The banners shall be installed not more than 10 days prior to the event and shall be removed no later than 5 days after the last day of the event.  Banners may not be installed without first receiving an encroachment permit from the Public Works Department.  

  1. Shari Cooper

    Development Project Coordinator