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The original item was published from 9/5/2023 3:28:25 PM to 12/1/2023 12:00:01 AM.

News Flash

Economic Development

Posted on: September 5, 2023

[ARCHIVED] Business Signage

Business Signs

Over the past decade, downtown Napa has witnessed a remarkable surge in the establishment of boutiques, wine tasting rooms, art galleries and restaurants, each seeking their share of the economic pie. Yet as the pursuit of visibility intensified, an unintended consequence emerged in the form of an abundance of A-frame signs. These signs sprouted across downtown in various states of quality and placement, leading to a situation that demanded a thoughtful solution.

In response to this challenge, the City of Napa in collaboration with the Downtown Napa Association (DNA), implemented a ban on A-frame signs throughout downtown in January 2011. This prohibition was part of a broader initiative aimed at enhancing the visual appeal of the downtown area and fostering a more pedestrian-friendly environment. A-frame signs, often deemed cluttered and unsightly, were also recognized as potential hazards to the safety of pedestrians navigating the bustling streets.

Teaming up to fill the signage gap left by the A-frame sign ban, the DNA introduced the Downtown Napa Pedestrian Signage Program in 2015. This program offers merchants the opportunity to feature their businesses on any of the 21 existing signs strategically placed throughout downtown. By participating in this program, merchants can showcase their enterprises while contributing to the aesthetic and pedestrian-friendly character of the area.

Under the Downtown Napa Pedestrian Signage Program, businesses can secure placement for up to three years for a fee of $125, which covers the costs of installation and maintenance.


As new businesses emerge, DNA staff introduce them to the program's benefits and help them navigate the process. This personalized approach underscores the DNA's commitment to fostering a vibrant and cohesive downtown community.

The transformation of downtown Napa's signage landscape from the proliferation of A-frame signs to the innovative Downtown Napa Pedestrian Signage Program stands as a testament to the collective commitment to economic vitality and aesthetic enhancement. As the program flourishes, it not only offers businesses an avenue to showcase their offerings but also contributes to the overall charm and safety of downtown Napa, solidifying its status as a thriving destination for residents and visitors alike.

Questions and requests related to the Downtown Napa Pedestrian Signage Program can be directed to Bill La Liberte at [email protected].

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