News Flash

Economic Development

Posted on: February 6, 2024

Slow Season Events & Experiences

Slow Season Events and Experiences

As the chilly winds of February sweep through Napa, there's an undeniable charm that blankets the City, urging both locals and visitors to explore its unique offerings. Despite the cold — and sometimes wet — weather, Napa thrives with events that celebrate its sense of place, support the local economy and illuminate the City with creativity. Let's delve into the initiatives and events that continue to make Napa a vibrant destination during the slower season:

Napa Valley Restaurant Week (January 19-28):

Kicking off the year, Napa Valley recently concluded its Restaurant Week, a 10-day celebration where the City's world-class restaurants offered exclusive deals on curated meals and experiences. While the official event is over, we encourage locals to discover the gems of Napa during the off-season. Supporting local restaurants and culinary arts is a priority year-round.

Napa Lighted Art Festival (January 20-February 18):

In collaboration with the City’s Parks & Rec department and the Tourism Improvement District (TID), the Napa Lighted Art Festival transforms downtown Napa into a mesmerizing canvas of lights, technology and creative arts. This walkable outdoor experience features 10 lighted art sculptures for five weeks, with projection artwork on three iconic downtown buildings for the first nine nights of the festival. This free community event fosters a sense of community and showcases light technologies as a growing art medium.

Napa Valley Mustard Celebration (January-March):

After a dormant period, the Mustard Celebration is making a comeback, reimagining the celebration of the Napa Valley's beauty during the mustard season. Initially led by a retiree, the festival recently found new life under the guidance of Jessel Miller of the Jessel Gallery. At its revival, the festival promises to be a highlight of the season, celebrating the unique blend of art, wine and the beauty of Napa's landscape from January to March 2024. 

Napa Art Walk (February 10-11):

Launching for the first time in February, the Napa Art Walk premieres during the City of Napa's spotlight weekend of the Mustard Celebration on February 10-11. This quarterly event, created by Julie Eppich and produced in collaboration with the Downtown Association, the City of Napa and EPPICHarts, aims to pair downtown merchants with local artists and makers. With approximately 30 businesses hosting around 60 artists, the Art Walk supports the City's Napa Makes initiative, elevating the profile of local artists and driving foot traffic to downtown merchants.

While the winter months may be a slower time for tourism, the City of Napa has transformed them into a season of warmth and celebration. From culinary delights during Restaurant Week to the illuminating Napa Lighted Art Festival, the newly introduced Napa Art Walk and the revival of the Mustard Celebration, there are ample opportunities for both locals and visitors to embrace the spirit of Napa and support the community's economic development initiatives. These unique experiences make Napa a year-round destination for culture, creativity and community.

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