Tourism Improvement District announces event funding opportunity
Tuesday February 12, 2013
The Napa Tourism Improvement District (TID) Local Governing Board will entertain requests for funding from organizations whose sole objective is to advance tourism and hospitality in a significant and measurable way and which will have a demonstrated economic impact specific to the City of Napa community. This funding period is for events taking place during the 2013 - 14 fiscal year, beginning July 1, 2013 and ending June 30, 2014. Requests for funding will be accepted during the month of February, 2013. Selected applicants may be asked to submit a full application containing more specific information about the proposed event/activity (see below for process details). Requests for funding are considered annually and are judged according to criteria that best achieve the following desired goals and objectives. Requests that do not meet these criteria will not be considered.
- The proposal shall be for events or activities that help drive tourism to the Napa community; events or activities should focus on travel Sunday through Thursday and also during the shoulder season months of November through March – known as the Cabernet Season. Our tourism community thrives during summer, grape harvest season, and holiday weekends; so your proposal should concentrate on the off-season and slow times of year and seek to create and sustain events or activities that compel visitors to stay overnight.
- Although Napa is a popular destination for visitors on day-trips, the ultimate goal of this application is to put ‘heads in beds” and extend stays; highlight Napa’s many wine, food, art, and entertainment venues; showcase Napa’s commitment to health, wellness, relaxation, and education; take advantage of our notable and recognizable winemakers, chefs, artists, musicians and individuals whose reputations have earned them national and international acclaim.
- The event or activity will enhance the guest experience; demonstrate financial health and accountability, creativity, and strong management of your organization to fulfill these objectives.
Request and Application Process:
Please email a one-page synopsis of your event or activity to Robin Klingbeil at
After reviewing the request, the NTID committee will respond, and if positively, you will be invited to complete the full application to move forward to the next step in the approval process. If selected to fill out a full application, those will be due March 15, 2013.
About the NTID
The Napa Valley Tourism Improvement District was created in 2010 and is funded through an assessment on hotel room nights implemented and collected by lodging businesses throughout the Napa Valley. The intent of the assessment is to support local activities and products that promote, support and enhance locally based tourism and hospitality efforts. The Napa Valley is well-known as North America’s legendary and premier wine-tourism destination, and we are committed to use that positioning to appropriately and strategically market the local Napa community and its many wine, culinary, cultural, historical, lodging and other hospitality destinations. See www.DoNapa.com .