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ABOUT THE NAPA TOURISM IMPROVEMENT DISTRICT 

On June 15, 2010, upon approval and endorsement by the lodging industry in Napa County, the Napa County Board of Supervisors voted to create the Napa Valley Tourism Improvement District (NVTID)*. This district includes all unincorporated areas of the county, as well as the cities of:

• Napa
• American Canyon
• Calistoga,
• St. Helena, and
• Yountville

The District assesses an additional 2% TID assessment to Transit Occupancy Taxes upon lodging businesses (hotels, motels, bed & breakfasts, etc.). The tax assessment applies to gross short-term (less than 30 days) room rentals on lodging businesses. The 2% TID assessments are collected and dedicated solely for marketing efforts aimed at promoting tourism in Napa County valley-wide and in each of Napa County's jurisdictions. The NVTID was renewed for a new 10-year term effective July 2015 – June 2025.

Click here for the NVTID’s Management District Plan.

NAPA'S TOURISM IMPROVEMENT DISTRICT - LOCAL GOVERNING COMMITTEE

NVTID revenues are collected by each jurisdiction in the district in conjunction with TOT collection. As noted above, 12 percent of the total revenue collected from the TOT is returned to the City's general fund.

The two percent TID revenue is then dispersed to two different organizations; a) the City's "Local Governing Committee," who receives 26%, and b) - "Visit Napa Valley," who receives 74% of the assessment amount.

TOURISM MARKETING

Visit Napa Valley is the official tourism marketing organization for The Napa Valley, while the Napa TID Local Governing Committee focuses their marketing efforts strictly on the City of Napa and Downtown Napa.

The Napa TID's Local Governing Committee oversees Napa's share of the TID funding. Their mission is to promote the lodging properties and partners in hospitality and support local activities and products that promote, support and enhance locally based tourism and hospitality efforts.

For more information on the City of Napa Tourism, please visit www.DoNapa.com.

 

*The Napa Valley Tourism Improvement District (NVTID) was formed under the provisions of the Property and Business Improvement District Law of 1994 (Streets and Highways Code Section 36600 et seq., hereafter "94 Act").