Tuesday July 8, 2008

The City of Napa today joined other Bay Area and statewide water agencies to launch an unprecedented regional public education campaign aimed at reminding residents and businesses to curb water use this summer and fall. The “Water Saving Hero” campaign features ordinary people adopting simple water conservation practices in their everyday lives, and will soon blanket radio and television airwaves, billboards, transit stations, buses, trains and websites throughout the region. The effort also features a new website www.WaterSavingHero.com, where Bay Area residents can link directly to their local water agency’s conservation tips and cash rebate information. The effort comes on the heels of the Governor’s proclamation of statewide drought amidst growing concerns about future water supplies.

hero-hana.jpgWith its combination of local and imported supplies, the City of Napa is fortunate to avoid mandatory water conservation measures in 2008, but officials are looking ahead. “This is no time for complacency.  Minimizing our water use this year will help ensure a more reliable supply for 2009 if dry conditions persist,” said Phil Brun, Water Division General Manager. “We are aiming to enter this winter season with Lake Hennessey at 70% of capacity.  We’ll need some local water-saving heroes to help us reach that goal.”

The more than $1 million “Water Saving Hero” campaign is a partnership among eleven Bay Area water agencies and organizations from the nine Bay Area counties, including the Alameda County Water District (ACWD), Bay Area Water Supply & Conservation Agency (BAWSCA), Contra Costa Water District (CCWD), East Bay Municipal Utility District (EBMUD), Marin Municipal Water District (MMWD), City of Napa, Santa Clara Valley Water District (SCVWD), San Francisco Public Utilities Commission (SFPUC), Solano County Water Agency, Sonoma County Water Agency and Zone 7 of the Alameda County Flood Control & Water Conservation District. The campaign is funded by Bay Area water agencies, but will be reimbursed by a grant from the California Department of Water Resources.

“The Bay Area is affected just as much as every other part of the state,” said Timothy Quinn, executive director of the Association of California Water Agencies (ACWA). “Regional efforts like the 'Water Saving Hero' campaign and other local initiatives to reduce water use show we can make conservation a way of life without sacrificing our quality of life. Whether you live in San Francisco or San Diego or anywhere in between, taking these steps to reduce water use will make a real difference.”

The campaign ads and billboards will run at least through the summer and early fall 2008.  The campaign aims to make Bay Area residents think about short and long-terms steps they can take to reduce water use in their home or business. To learn more about the “Water Saving Hero” campaign, view the ads or link directly to your local water agency’s conservation tips and cash rebates, visit www.WaterSavingHero.com.