TID Local Governing Committee

About the Napa Valley Tourism Improvement District

On June 15, 2010, the Napa County Board of Supervisors approved the Napa Valley Tourism Improvement District (the “District”). The District was renewed for a 10-year term (effective July 2015-June 2025) and levies a two percent assessment upon the “rent” charged by “lodging businesses” (defined to include short-term rentals of 30 days or less in hotels, motels, bed and breakfasts, and inns; and to exclude vacation rentals and campgrounds). The City Council consented to the formation of the countywide district within the City limits on March 16, 2010, and consented to the extended term on February 21, 2017. 

The City of Napa collects the two percent District assessment for lodging businesses within the City and transmits 74% of the revenue to Napa County (who transmits the funds to the Napa Valley Tourism Corporation, a non-profit corporation who manages the overall non-local destination tourist promotion and marketing activities).  From the remaining revenues, the City retains 1% for administration costs and deposits the remaining 25% into the Napa Tourism Improvement District (Napa TID) fund.  

This fund is managed by the City, under the oversight of the Napa TID “Local Governing Committee, (LGC), as defined by the Management District Plan.  

City of Napa TID Local Governing Committee (LGC)

The LGC is comprised of seven members; five of whom represent the lodging industry, one member who represents the City, and one member representing a visitor-serving or destination-marketing entity who holds an at-large seat.  The LGC membership consists of the following individuals:

  1. Chair, Reynaldo Zertuche, Embassy Suites Napa Valley
  2. Vice-Chair, Sara Brooks, Napa River Inn
  3. Chair-Elect, Jamie Cherry, Inn on First
  4. Member, Michael Collins, Archer Hotel
  5. Member, Patrick Miller, Andaz Hotel
  6. Member, At-Large, Craig Smith, Downtown Napa Association
  7. City Representative, Julie Lucido, Public Works Director

Each year the LGC works with City staff to develop a proposed budget and work plan for City Council consideration and approval.  The budget and work plan aims to accomplish a comprehensive marketing strategy for the City of Napa with the specific objective of increasing hotel stays through reinforcement of the “DoNapa” brand. The Napa TID Local Governing Committee typically meets every fourth Tuesday of the month.

Napa TID Local Governing Committee

2020 - 2021 Meetings

  1. Napa TID Regular Meeting February 23
  2. October 27, 2020 _Napa TID Regular Meeting Agenda Packet
  3. Sept. 22, 2020_TID Meeting Agenda and Packet
  4. Napa TID Zoom Agenda and Packet 8.25.2020
  5. Napa TID Regular Meeting Agenda and Packet 7.28.2020
  6. June 23, 2020 Napa TID Regular Meeting Agenda and Packet
  7. June 4 2020 Napa TID Special Meeting Agenda and Packet
  8. May 15 2020 Special Meeting TID Agenda
  9. February 25 2020_Regular Napa TID Meeting Packet
  10. Notice Of Meeting Cancellation_Marketing Subcommittee_2.25.20
  11. February 25 2020 Napa TID Marketing Subcommittee Packet
  12. January 28 2020_ TID Regular Meeting
  13. SUPPLEMENTAL_Astra Digital Marketing Overview of Current Marketing Campaigns_Item 1_January 13, 2020 TID Marketing Subcommittee Meeting
  14. January 13, 2020 TID Marketing Subcommittee Meeting Agenda

2019 Meetings

  1. Notice Of Regular TID Meeting Cancellation: December 24, 2019
  2. November 26 2019 Regular TID Meeting
  3. SUPPLEMENTAL: Item 7, FY Creative Concepts, October 22,2019 Regular TID Meeting
  4. October 22, 2019 Regular TID Meeting
  5. September 24 2019 Regular TID Meeting Cancellation
  6. Aug 27, 2019 Regular TID Meeting
  7. SUPPLEMENTAL Item 2 and Item 5 July 23, 2019 Regular Mtg
  8. July 23, 2019 Regular TID Meeting
  9. SUPPLEMENTAL Lighted Arts Festival Handout - June 25, 2019 Regular Meeting
  10. SUPPLEMENTAL ITEM REVISION 3.Astra Culinary Crawl proposal June 25, 2019
  11. June 25,2019 Regular TID Meeting
  12. May 28 Regular Meeting Cancellation Notice
  13. SUPPLEMENTAL_Festival Napa Valley Presentation for April 23 TID Mtg
  14. April 23,2019 Regular TID Meeting
  15. SUPPLEMENTAL Lighted Arts Festival Presentation for March 26, 2019 Mtg
  16. SUPPLEMENTAL Downtown Napa Handout for March 26, 2019 Meeting
  17. SUPPLEMENTAL - Funding to Other Organizations History Handout for 3/26/19 Regular Meeting
  18. March 26, 2019 Regular TID Meeting
  19. February 26, 2019 Regular TID Meeting Cancellation Notice
  20. February 22 2019 Special TID Meeting
  21. SUPPLEMENTAL Napa Gateway Signage Handout for 2/12/19 Special Meeting
  22. SUPPLEMENTAL FY 19-20 Draft Budget for 2/12/19 Special Meeting
  23. February 12,2019 Special TID Meeting
  24. January 22, 2019 Regular TID Meeting Cancellation

2018 Meetings

  1. December 18, 2018 Regular TID Meeting Cancellation Notice
  2. November 27, 2018 Regular TID Meeting Cancellation Notice
  3. November 8, 2018 - Special TID Meeting (PDF)
  4. October 23, 2018 Regular TID Meeting Cancellation Notice
  5. September 25, 2018 Regular TID Meeting Cancellation Notice
  6. September 4, 2018 Special TID Meeting
  7. August 28, 2018 Regular TID Meeting Cancellation Notice
  8. July 24, 2018 Regular TID Meeting
  9. June 26, 2018 TID Meeting Cancellation Notice
  10. May 22, 2018 Regular TID Meeting
  11. April 24, 2018 Regular TID Meeting Cancellation Notice
  12. March 27, 2018 Special TID Meeting Supplemental Handout
  13. March 27, 2018 Special TID Meeting
  14. March 27, 2018 Regular Meeting Cancellation Notice
  15. March 8, 2018 Special TID Meeting - Augustine Ideas REVISED TID Presentation
  16. March 8, 2018 - Special TID Meeting - Augustine Ideas REVISED Budget for FY18-19
  17. March 8, 2018 Special TID Meeting
  18. February 27, 2018 Regular TID Meeting Cancellation Notice